What is Google for Nonprofits? Everything You Need to Know

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Nonprofit organizations increasingly rely on technology to streamline operations, enhance outreach, and maximize impact. Google for Nonprofits offers tools designed to assist these organizations in achieving their mission more effectively, providing essential resources accessible and scalable to the needs of any nonprofit, large or small. This program offers advanced technology to nonprofits to deepen community engagement and drive impactful change.

Let's explore what it is, how it can benefit your organization and everything you need to know to get started.


What is Google for Nonprofits?

Google for Nonprofits is a program that provides access to premium Google products and tools at no cost, specifically designed to empower nonprofit organizations. This program equips nonprofits with the resources they need to operate more efficiently, reach new supporters, and effectively promote their causes through Google's powerful suite of tools and apps like Google Workspace, YouTube, and Google Ads.

It includes access to specialized training and support, helping organizations maximize the use of these tools. Through collaborative features and enhanced visibility, nonprofits can expand their impact and connect with a global community. The program offers tailored solutions that align with the unique challenges and opportunities facing nonprofits today, enabling them to thrive in an increasingly digital world.

Google For Non Profits


Eligibility Criteria of Google for Nonprofits

To qualify for Google for Nonprofits, organizations must hold valid charity status in their respective countries (such as 501(c)(3) status in the United States). Applicants must also comply with Google's nondiscrimination policies and agree not to use the services for commercial gain.

While eligibility criteria can vary by region, the following types of organizations commonly qualify -

1. Charitable Organizations
2. Educational Institutions
3. Government Entities
4. Healthcare Organizations
5. Environmental and Conservation Groups
6. Humanitarian and Social Service Organizations
7. Arts and Cultural Organizations

It's important to note that eligibility criteria may vary by region, and organizations should carefully review the specific requirements outlined by Google for their respective country or jurisdiction. Organizations must adhere to Google's policies and guidelines, including its nondiscrimination policy, to qualify for Google for Nonprofits benefits.


Benefits of Joining Google for Nonprofits

They offer a variety of benefits that can significantly enhance the operational capabilities and reach of nonprofit organizations. This program empowers teams with advanced technological tools and resources tailored to meet the unique needs of the nonprofit sector. It provides a platform for nonprofits to connect with donors, volunteers, and other organizations globally.

Here are some of the key advantages -

1. Access to Premium Tools
2. Enhanced Communication
3. Advertising Support
4. Improved Outreach and Engagement
5. Data Insights and Visualization
6. Education and Training
7. Scalability and Security

By leveraging these benefits, nonprofits can increase their impact, streamline their operations, and effectively manage resources while maintaining high levels of security and compliance.

💡Related - A Brighter Future: The Role of Education in Nonprofit Initiatives


What Features Does Google for Nonprofits Include?

Below is a list of the Google for Nonprofits program products, roughly ordered by relevance. Since every nonprofit organization (NGO) has unique needs, it's essential to evaluate each product individually and determine which ones are most relevant to your NGO. It ensures you make the most of the available resources to support your organization's goals effectively.

Please be aware that only some products are available in some countries. You can check the availability list here.


1. G-Suite for Nonprofits

It includes access to Gmail, Docs, Drive, and Calendar, all customized for nonprofit needs, facilitating better collaboration and organization. This tailored suite of tools empowers nonprofits to streamline their operations and optimize workflow efficiency, ultimately enabling them to focus more on their mission-driven work with simplified processes and enhanced productivity.

Nonprofits can allocate resources more effectively to achieve their goals and positively impact their communities.

Cost savings - Nonprofits benefit from substantial cost savings with G Suite for Nonprofits available at no charge, resulting in an average monthly savings of $5 per person compared to paid Google Apps accounts.


What You Get -

1. Access to Gmail, Docs, Drive, and Calendar customized for nonprofit needs.
2. Enhanced collaboration and organization capabilities.
3. 100 TB of shared storage across all users.
4. Security and management controls to safeguard organizational data.
5. Standard support included.


How It Helps Your NGO

G Suite for Nonprofits streamlines communication and workflow processes, improving overall efficiency within the organization. It translates to better utilization of resources and increased productivity. Streamlined operations allow nonprofits to allocate more time and resources towards their core mission, fostering more significant impact and sustainability.


Other benefits -

1. Simplified team collaboration leads to faster decision-making and project completion.
2. Customized tools are tailored to nonprofit requirements, ensuring effective meeting of organizational needs.


2. Google Ad Grants

Provides up to $10,000 per month in free Google Ads advertising on Google Search result pages to promote the nonprofit's website and attract donations. This invaluable advertising support can significantly amplify the organization's online presence, driving traffic to its website and expanding its reach to potential donors and supporters.

By leveraging this advertising credit, nonprofits can effectively increase their visibility and fundraising efforts, ultimately advancing their mission and impact.

Cost savings - By utilizing Google Ad Grants, nonprofits can access Up to USD 10,000/month (and it generates donations!) in free Google Ads advertising. They are resulting in significant savings on digital marketing expenses.


What You Get -

1. Up to $10,000 monthly in free Google Ads advertising credit.
2. Promotion of the nonprofit's website on Google Search result pages.
3. Increased visibility to attract donations and supporters.
4. Access to valuable data insights through Google Ads analytics.
5. Targeted advertising to reach specific demographics and audiences.
6. Opportunities for remarketing campaigns to engage potential donors effectively.


How It Helps Your NGO

Google Ad Grants provides invaluable advertising support, significantly amplifying the organization's online presence. By driving traffic to its website and expanding its reach, nonprofits can effectively increase their fundraising efforts, ultimately advancing their mission and impact. This increased visibility can lead to greater awareness of the organization's cause, fostering community engagement and support.


Other benefits -

1. Enhanced visibility and reach to potential donors and supporters.
2. Greater opportunities for online engagement and community building.

💁‍♀️ Also read - Marketing vs. Advertising: Understanding the Key Differences


3. YouTube Nonprofit Program

It offers features like Link Anywhere Cards and the ability to run fundraising campaigns directly through YouTube. Nonprofits enrolled in the YouTube Nonprofit Program can access video production and optimization resources, enhancing their storytelling capabilities. The program also provides opportunities for nonprofits to connect with other organizations and influencers within the YouTube community.

It fosters collaboration and support, further amplifying the impact of their message.

Cost savings - Save the 2.9% - 3% fee charged by other processors and gain access to YouTube Spaces, which can be valued at thousands of dollars if one is available nearby.


What You Get -

1. Enhance videos with "Donation" and "Link Anywhere" cards for a more interactive experience.
2. Zero transaction fees on all donations processed through YouTube.
3. Access to YouTube Spaces, Google's professional production studios in various cities worldwide, is available for channels with over 1000 subscribers.


How It Helps Your NGO

The YouTube Nonprofit Program is your gateway to unlocking the transformative power of video storytelling.  Craft compelling narratives that ignite hearts and minds, forge deeper connections with supporters, and inspire donors to take action.  With these tools at your fingertips, your mission transcends words, transforming into a captivating visual narrative that resonates with a global audience. Share the triumphs and challenges you face, the lives you touch, and the brighter future you envision.

Let your viewers become invested in your cause, fostering a powerful sense of community and shared purpose.


Other benefits -

1. Increased visibility and reach through video content.
2. Enhanced engagement with supporters and donors.
3. Opportunities for collaboration and networking within the YouTube community.


4. Google Earth and Maps

Google Earth and Maps offer advanced features such as custom overlays and 3D mapping, allowing nonprofits to create immersive experiences that engage donors and stakeholders. These tools enable organizations to track and analyze geographical data, aiding in strategic decision-making and resource allocation.

They provide a powerful storytelling platform, helping nonprofits effectively convey their impact and reach a wider audience.

Cost savings - The Maps API, previously paid, now offers free access to 25,000 maps daily. It's invaluable for integrating Google's data sets into your apps and campaigns.


What You Get -

1. Access to the premium Google Maps API, enabling the plotting of sensitive data on a map while keeping it internal to your organization.
2. Access to Google's Open Data Kit, facilitating the integration of Maps with proprietary software and apps.
3. The capability to display customized visualizations and layers over Google Maps.
4. The option to publish Google Maps on your websites.


How It Helps Your NGO

Google Earth and Maps empower nonprofits to create immersive experiences that engage donors and stakeholders. These tools facilitate strategic decision-making and resource allocation by providing valuable geographical insights. They enhance organizational transparency and credibility by visually showcasing project impact and progress.


Other benefits - 

1. Storytelling with maps boosts social media for nonprofit engagement by over 35%.
2. Improved visibility and understanding of the organization's impact through geographical data analysis.

Source - https://www.google.com/nonprofits/


How to Apply for Google for Nonprofits

Applying for Google for Nonprofits is a straightforward process, but it requires careful attention to detail to ensure that your organization meets Google's eligibility criteria. Thoroughly review the requirements and provide accurate information during the application process to expedite verification and approval.

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Follow these steps to apply -

1. Review Eligibility Requirements - Ensure your organization meets the eligibility criteria specified by Google, which typically includes having valid charitable status and adhering to Google's nondiscrimination policy.

2. Request an Account - Visit the Google for Nonprofits website and initiate the application process by submitting a request for a Google for Nonprofits account.

3. Complete the Application - Provide information about your organization, including proof of your nonprofit status and contact details.

4. Verification Process - Google will review your application to verify your organization's eligibility. This process may take some time, so be patient.

5. Account Activation - Upon approving your application, Google will send you a confirmation and activate your Google for Nonprofits account.

6. Access Benefits - Explore and utilise the various benefits offered through Google for Nonprofits, such as G Suite for Nonprofits, Google Ad Grants, and the YouTube Nonprofit Program.

Recommended read - The Ethical Necessity of Providing Nonprofit Workers with a Living Wage


Resources and Support

Google provides extensive online resources, tutorials, and community support forums where nonprofits can learn to use the tools and troubleshoot issues. Many third-party consultants specialize in helping nonprofits maximize their use of Google tools, offering tailored advice and strategies. Through these avenues, organizations can receive personalized guidance and expertise.

Ensuring they harness the full potential of Google tools to further their missions effectively. Google periodically offers training webinars and workshops, allowing nonprofits to expand their knowledge and improve their use of these valuable tools. Ongoing support and updates from Google help organizations stay ahead with the latest functionalities and best practices.


To Bring it All Together

Google for Nonprofits isn't just a valuable resource for charities looking to boost operational efficiency and extend their outreach; it's also a significant cost-saver. Nonprofits can significantly amplify their impact without stretching their budgets. The suite is a platform for nonprofits to innovate and embrace digital advancements, making technology a crucial partner in their missions.

It delivers essential analytics and data management tools that assist organizations in making well-informed decisions and accurately assessing their achievements.

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