Organic Marketing Ideas for Entrepreneurs on a Shoestring Budget

article image

Want to know how to market your products and increase your traffic without breaking the bank? We will look at some simple strategies to drive free traffic to a store that any entrepreneur can use today. It will just take a bit of time and effort on your part.

A paid campaign can generate a great deal of traffic very quickly, but it's short-lived, cost-prohibitive, and requires constant reinvestment. It's okay if you want to know how to increase website traffic because there are tons of other options you can choose from.

In other words, organic marketing refers to everything outside of paid tactics and strategies. In contrast, organic marketing aims to gain more free traffic through simple, actionable strategies. Simple actions can produce real results with these tactics. Moreover, this kind of marketing idea can change the marketing ideas for small businesses.

Keep in mind: choose a strategy you can do consistently, and double down on the most relevant traffic you can find. Before you add new approaches, focus on the one that has already produced results. You may end up overwhelmed and frustrated if you try to do too many things at one time.

How to Increase Organic Traffic with Four Prerequisites

As you put all your efforts into driving organic traffic, you need to ensure your site has a good chance of success. Traffic is not just a nice thing to have. To turn traffic into revenue and profits, you need a steady stream of new customers. You'll want to make sure you have the following items before you begin:

Profitable Product With Great Potential

Before launching your marketing ideas and f&b marketing ideas, consider going through a product validation process. Maximilian Kislevitz and Natalie Holloway kept this step in mind when launching their brand, Bala.

A Significant Number of Target Audiences

There is a need for a solid base of interested buyers to sell this type of product.

A Market with an Addressable Audience

This refers to a market segment of people who have shared values, behavior, or other characteristics.

A Great Product Story

Your website's copy and product descriptions must be compelling to convert visitors into customers.

After checking off the points mentioned above, it's time to start working on your project.

A Successful Organic Marketing Strategy Revolves Around Content

Many people use the web for content-based reasons, so you must create the right type of content.

Creating informative, engaging, and high-quality content is the key to attracting customers to your online store. You can use it to build traffic by building your brand and establishing yourself as an industry influencer.

In addition to that, content also:

  • Builds customer trust
  • Improves conversions
  • Generates cost-effective leads
  • Improves your search engine optimization (SEO) significantly

Rather than overpromote your products and business, produce high-quality content focusing on something else. Providing content your customers may find relevant or interesting is the key to content marketing success.

Strategy 1: Create a blog

Blogging doesn't just mean sharing your thoughts and feelings in the hope that it will lead to a sale. The more educational content that is easy to find and solves a problem for your audience, the better.

Strategy 2: Create video content

Traffic can be driven through the video without expensive equipment. There is a greater importance to quality content than to quality production.

By 2022, online videos will account for more than 82% of all consumer web traffic, according to Cisco. There are already over one billion searches a day on YouTube.

You can generate leads for years to come just by creating content that's useful to your audience, regardless of whether they watch it now, tomorrow, or two years in the future.

Strategy 3: Organic Marketing through social media 

Social media is about a lot more than just getting the most likes and inspiring people to buy stuff. It is about generating conversation, fostering a sense of community, generating excitement, and promoting and building brand awareness. It is imperative to build an active social media following, and marketing ideas during Covid needs such tactics to stay active.

Strategy 4: Affiliate program

It's no secret that social celebrities get paid flat rates for endorsing products through influencer marketing. A budding or budget-conscious entrepreneur faces a lot of risks in addition to the upfront investment.

You can enlist affiliate program promoters for free, like with influencer marketing. As an alternative, affiliates make money by promoting your products and earning a commission. As an affiliate, all you have to do is promote a product and earn a commission on each sale you make. The deals are tracked through affiliate links between websites or apps.

By partnering with blogs and influencers to launch an affiliate program, you can grow traffic and sales. As a result, influencers have a great incentive to try and make sales, knowing they could make a lot of money in the process.

 The influencer, blog, industry, and company depends on how much percentages an affiliate earns from each commission.

Although affiliate sales will result in less profit for you, connecting with a new audience and customer base enables you to make up for this in volume.

Strategy 5: Search engine optimization

You want to appear as one of the top search results when a customer searches for your products on a search engine results page, especially considering 75% of clicks come from the top three results. There are a few other things you should get right, too, even though content creation is by far the best way to optimize SEO:

  • Optimize your website's structure for search engine optimization.
  • Find Google Search Console and submit your sitemap there.
  • Creating internal links for your product categories is as easy as adding breadcrumbs.
  • List the web pages on your website that are currently ranked high on search engine results. MozBar for Chrome is a free tool that will do this for you.
  • Include links from your authority pages to your product page(s) and other URLs you want to drive traffic to.
  • To increase traffic from organic search, use anchor text on the authority page that is related to the target phrase you want to rank for.

Recent Articles