The number of smartphone users worldwide today surpasses three billion and is forecast to increase every year by a couple hundred million, according to Statista.
As they say in business, it’s all about location, location, location.
Most websites today are responsive and when brought up on a mobile phone, the site design changes to fit to the amount of space available on the screen to display cleanly and professionally. And for most organizations this is adequate but if you are thinking of building a mobile app or want a couple of added features for your site then keep reading.
To meet customer demand, websites dealing in product or service-oriented marketplaces have to provide a fast, easy, and seamless mobile experience. This is where mobile apps and progressive web apps (PWAs) shine.
Progressive web apps are known to be quick, responsive and work with an app like user interface. Built like a traditional web app, these modified versions function similarly to native apps and are able to provide a seamless user experience.
From a user perspective, progressive web apps provide more functionality than just opening a responsive website on a mobile browser:
If you need more features like access to the microphone, GPS or calendar of the mobile device than a native mobile app is needed. There are still some limitations to a PWA but one of the main differences between choosing to build a native app or progressive web app is cost.
Native mobile apps operate optimally on either iOS or Android devices and have to be installed from their associated marketplace. This allows a native app to use the full range of features and functionality a mobile device offers. Here are some additional differences between a progressive web app and native mobile app:
Ten years ago, responsive websites were not as mainstream but now it’s rare to visit a website on your mobile device that isn’t responsive. Progressive web apps are becoming more and more popular to enhance the mobile experience. To build your audience, you have to be where their eyes are.
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