How a powerful online presence can be beneficial to your nonprofit organization
Having a powerful online presence doesn’t just benefit services-based companies and product-focused businesses. Your nonprofit organizations can also benefit greatly from professionally-built websites.
By utilizing the power of the world wide web, you will be able to experience numerous boons that can help you and your nonprofit achieve its missions and goals. Below are just a few examples of how a well-designed website with a strong online presence can do just that:
1. Tells your story
Every nonprofit organization has a story to tell. Why not tell yours in the most efficient and cost-effective way possible? A good website that you can be proud to share with others adds a lot of value to your organization. Simply utilizing Wordpress or other website builders will make it so much easier for you to tell your story and to spread awareness as to why the work your nonprofit is doing is important. The great thing about website builders is that they usually charge a very nominal fee for you to set up and manage your website with relatively little technical know-how.
2. Expands your reach
Traditional marketing can be a very expensive and wasteful way to expand your reach. Not to mention that this method of advertising is quickly becoming more and more outdated. The truth is that it’s becoming very impractical to advertise through print, broadcast, direct mail, phone, and outdoor advertising like billboards. While poorly made websites often fail to catch the attention of search engines, having an impressive, user-friendly, and fast-loading website can help increase the organic search visibility of your organization and expand its reach.
3. Saves time and money
In most cases, you’ll be able to get by with a smaller group of people to manage a website as opposed to employing a traditional marketing team. By shifting your efforts to reaching people online instead of the methods available to you through traditional marketing, you’ll be able to cut marketing costs (print media, broadcasts, etc…), employ fewer people, and expand your reach more effectively all at the same time. This will allow you to save time and money which you’ll then be able to allocate to the other operations crucial to your nonprofit.
4. Gives visitors a chance to interact with your organization directly
Unlike traditional marketing, having a strong online presence will make it more convenient for your visitors to find and interact with your nonprofit organization directly. Having features such as a message board or a forum can greatly increase the interactivity between you and your audience. This makes it easier for people to have their questions answered either by people directly connected to your nonprofit or by other people who share the same values as your nonprofit.
5. Helps convert more donors
A properly optimized and neatly organized nonprofit website containing all the pertinent information can be a great tool that you can use to engage visitors and turn them into donors. By designing your donation page correctly, you’ll find it much easier to convince any potential donors who may still be on the fence. You’ll also be able to convince people that are first learning about your nonprofit to take more interest in your organization.
To sum everything up, having a strong online presence for your nonprofit can yield great results and help you achieve your organization’s missions and goals more effectively and efficiently. It must be stated however that sometimes an organization may not understand what can and cannot be done with their websites. This could very well lead to state and federal regulators learning of a nonprofit organization’s mistakes and misdeeds. If this concerns you, you’ll be able to find out how to avoid these pitfalls in this article.